Thursday 17 February 2011

15. Naim Audio

Based in Salisbury, Wiltshire, Naim Audio is one of the most commercially successful British audio companies today. Still privately, its success comes from having a world-wide legion of faithful supporters built through simply refusing to deliver ‘me too’ style products. Each of its new products delivers appreciable performance benefits and Naim resolutely avoids blindly following fashion.

For example, it was 10 years after Compact Disc was launched before Naim introduced its first CD player. Now its top model is widely regarded as being the finest CD player in the world. The company does not look upon its equipment as mere products but rather as conduits through which individuals can connect with their music collections.

Naim have a legendary customer service department which aims to repair any Naim product that has been made over the past 40 years. With the factory and office remaining together in Salisbury, they retain stock of key components and have the manufacturing know how on site. Fantastic sound quality together with great British craftsmanship.

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